GF Food Festival
BRIEF
Design a campaign promoting a new gluten free food festival. Must strike a balance between irony and optimism, highlighting the joy that the event will bring to a community that typically faces frustrations and dietary restrictions on the daily.
SOLUTION
Bittersweet is the perfect word to sum up the coeliac experience.
I created a fantastical food map, playing on the idea of the small scale of typical gluten free food.